Citizen Diplomats and Public Relations Diplomacy
The popularization of access to information has turned citizens into inde-pendent observers as well as assertive participants in globalized relations, andthe new agenda of diplomacy has only added to the leverage of such group-ings.2 Globalization has taken foreign affairs out of the Chanceries and taken itinto the heads and hands of the people.This political concept of the twenty-first century has been called the “Citizen’sCentury”3. Citizen Diplomats can and should learn from modern diplomacy aspractised by professional representatives of sovereign states. The parties learn,test and introduce practices that seem to ease or enhance the conduct of therelationships. These codes of conduct or principles correspond to those oftraditional diplomacy.
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