Kamu Diplomasisindeki Küresel Trendler

For those interested in the evolution of the practice and the profession of public diplomacy, we have arrived at an interesting moment in its history, a moment of innovation and adaptation. I wish to point to two trends in this global evolution, and then underscore several challenges they pose to the future of the field. One trend occurs at the global level, where several universal conditions are worth noting. The second trend is unfolding within the United States with the advent of the administration of President Barack Obama, which manifests some of the global trends but also presents unique elements worth noting.

Global Trends in Public Diplomacy
The three trends I identify below are of relatively recent occurrence, and have not always been a part of the long history of the field. First, prime ministers, presidents and other high level govemment leaders across a wide variety of states increasingly have come to recognize that public diplomacy (PD) is a useful element of statecraft, along with traditional elements like war fighting, standard diplomacy or the exercise of economic leverage. No longer restricted to states like France or the Nordic nations in the global North, senior government officials around the world believe that they can advance their national interests through the judicious use of PD.

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